Case Study

"Oar Health doubled its ad spend in the month since onboarding Statiq" — How Oar Health scaled from $150k to $300k in three months with Statiq’s Helph

Static Ads | Telehealth | 5 min read

Winners found so far

Spent on Statiq’s assets so far

~$500K

Impressions on Statiq’s assets

12M+

The Brand

Meet Oar Health

Oar Health is a telehealth platform offering medication-assisted treatment for alcohol use disorder. Members complete a virtual assessment, get prescribed naltrexone if appropriate, and have it delivered to their door; paired with ongoing coaching and provider support. The brand has helped over 35,000 members change their relationship with alcohol.

Meta is Oar's primary acquisition channel. Before working with Statiq, the team had a ROAS-positive funnel and the appetite to scale: what they didn't have was the creative pipeline to keep pushing it.

Meta spend

$300K/mo

The Problem

What was going wrong?

Oar operates in one of the harder creative categories on Meta: medication for alcohol use disorder. The category has tight platform restrictions, a sensitive audience, and a brand voice that has to thread care, credibility, and clarity at the same time. Templates don't work here. Generic DTC playbooks don't work here. The brand needed creative that could pass review, resonate with people considering a real life change, and produce winners worth scaling spend behind.

Sensitive category requiring careful angle development

Meta restrictions limiting common DTC creative formats

Spend held flat at ~$150K/mo. Appetite to scale, not enough creative to fuel it

Templates and stock-imagery approaches dead on arrival in the category

Need for net-new angles that could reach the millions of people Oar's funnel hadn't yet

The Solution

How Statiq turned it around

We took over Oar's static creative end-to-end. The work isn't volume for volume's sake: it's net-new angles for a sensitive category, executed at the speed and consistency Oar needed to scale spend without breaking performance.

Month 1

Onboarding & first creative wave (Jan 28 onward)

Established brand parameters, category guardrails, and brief cadence on the Statiq platform. First batches of net-new concepts shipped within the onboarding window.

Month 2

Stabilization & creative library build

Spend held while we identified the first round of winners. The creative pipeline became the constraint we'd built it to remove: early winners surfaced, ready to scale.

Months 3–4 & Ongoing

Scale on the winners

With proven angles in hand and a steady cadence of new concepts behind them, spend stepped up: $226K in March, then $313K in April. Iterations on the winners and net-new tests run in parallel.

The Results

In three months on the partnership, Oar Health more than doubled monthly spend on Statiq creatives, from $150K in January to $313K in April. Cumulatively, Statiq creatives have carried over $500K of Oar's Meta spend, and the trajectory is still climbing.

Most recent spend (April)

$313k/mo

Monthly spend, January to April

2X+

Active partnership and growing

Onwards