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"We always see that a couple of Statiq creatives carry the weight" — How Vibe.co scaled paid creative to $400–500K/month with Statiq
Static Ads | B2B SaaS | 5 min read
Hear it
from them
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Meet Vibe.co
Vibe.co is a Connected TV platform that lets brands run ads on streaming channels starting at $50/day. Jordan Vandykamp, Head of Paid Acquisition, runs paid ads across Meta, LinkedIn, and Google to bring new advertisers onto the platform.
Before Statiq, Vibe had no dedicated designer and no creative system. Static ads were getting made in Canva and Figma, in between everything else.
What was going wrong?
Vibe had the budget and the strategy. What they didn't have was a creative process. Everyone on the team was splitting time between campaign planning, funnel building, and trying to produce ads, with no designer, no cadence, and results that showed it.
How Statiq turned it around
Statiq became Vibe's static creative engine. We took ownership of the ideation, copy, and design: Jordan briefs us on category context and goals, and our team turns that into the angles, hooks, and finished ads that go live. Vibe's product is advertising itself, so the creative leans deliberately meta. We picked up that angle in onboarding and built around it.
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Onboarding & framework
Established the brief process, brand parameters, and creative cadence. Got plugged into Jordan's workflow directly through the platform so the static layer could run without him babysitting it.
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Cadence & iteration
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Two batches per week, five creatives each. Briefs come in with goals and reference; we develop the concepts, write the copy, and ship first revisions in 2–3 business days. Half the time only minor tweaks are needed before launch.
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Branching off the winners
When a creative wins, we don't wait to be asked. We pull the angle apart — what made it work, what's the next variant, what adjacent angle hasn't been tested yet — and feed Jordan the next round. That loop is now core to how Vibe scales.
Vibe now spends $400–500K/month on Statiq creatives across Meta and LinkedIn. A handful of Statiq statics consistently carry the weight of the entire account, and every new creative brief is built off those winners.
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